Women's Weekly first editionOriginally conceived as a weekly newspaper for women, the Australian Women’s Weekly became the largest-selling magazine ever circulated in this country. Published by Frank Packer,  it was initially  printed as a black and white newspaper, and sold for 2d. In the early years it took a stand regarding the status of women in society, but by the mid-1930s was principally appealing to the traditional home-maker. The ‘Weekly’ became an important source of recipes and helped shape food trends in Australian homes.