Bulla was first established by Thomas Sloan as the Bulla Cream Company in Moonee Ponds, Melbourne. Thomas had invented a new method of thickening cream, pasteurising it by standing open cream cans in coppers fired by wood. Thomas Sloan was joined in the business by other family members. The company remains Australian-owned and is operated by three inter-related families. Bulla’s manufacturing operations in Colac began in 1921. Bulla is currently (2012) the top-selling ice cream in Australian supermarkets, according to Roy Morgan research.