Sennitt's Ice CreamJohn Sennitt was an engineer  who, in 1899,  acquired his employers’ firm Victorian Cold Accumulator Co. Pty Ltd. The firm began to manufacture Sennitt’s Ice Cream around 1904. In the early 1930s John’s son, William,  introduced the popular polar bear trademark. A moving neon sign on the roof of the South Melbourne factory showed a  bear  licking an ice-cream cone.