Slow Food symbolThe predecessor of Slow Food, Arcigola, began in Bra, Italy, the hometown of founder Carlo Petrini, who was horrified at seeing McDonalds in the historic centre of Rome. Slow Food International was founded in Paris in 1989. The name is an ironic way of saying no to fast food and means living an unhurried life, beginning at the table. Slow Food believes food, and food production, should be good, clean and fair.